The Omnicom Group agency already works on Sara Lee's Jimmy Dean & Ball Park, Senseo and State Fair brands.
Hillshire Farms, which went up for review with Sara Lee, has not yet been awarded.
The review was part of a plan to consolidate creative duties for its North American Food & Beverage unit, which spent some $80 million last year.
The review also included Publicis, New York, the incumbent for the $37 million Sara Lee deli and bakery account, and Omnicom's Element 79, Chicago, the incumbent for the Hillshire Farms $21 million account.
Sara Lee's media is handled by Publicis Groupe's Starcom Worldwide.