Saturn has been rapidly increasing its online spending, which jumped to $13 million for the first eight months of 2007 from $8 million in 2006, according to TNS Media Intelligence.
Two in a day
A spokesman for GM declined to comment, as did representatives of the agencies involved.
Saturn shifted its advertising account to Deutsch in late January 2007.
News of the win came within a half hour of the agency's victory in the $150 million Sony PlayStation account following a review. The wins are a major boost for Deutsch, which has billings of more than $1 billion and 425 employees. Other agency clients include DirecTV, California Cheese, T.G.I. Friday's, CiCi's Pizza, United Healthcare and the launch of Fresh & Easy Neighborhood Markets, a new store concept from Europe's Tesco.