Saturn Moves Online Work to Deutsch

Second Win Today for L.A. Shop

By Published on .

SAN FRANCISCO (Adage.com) -- General Motors Corp.'s Saturn brand has shifted duties for its online advertising account to Deutsch, Los Angeles, its agency for creative. Previously, Digitas handled some of Saturn's online duties, including creative for Saturn.com, said an executive familiar with the situation.
Saturn shifted its creative to Deutsch in January of this year.
Saturn shifted its creative to Deutsch in January of this year.

Saturn has been rapidly increasing its online spending, which jumped to $13 million for the first eight months of 2007 from $8 million in 2006, according to TNS Media Intelligence.

Two in a day
A spokesman for GM declined to comment, as did representatives of the agencies involved.

Saturn shifted its advertising account to Deutsch in late January 2007.

News of the win came within a half hour of the agency's victory in the $150 million Sony PlayStation account following a review. The wins are a major boost for Deutsch, which has billings of more than $1 billion and 425 employees. Other agency clients include DirecTV, California Cheese, T.G.I. Friday's, CiCi's Pizza, United Healthcare and the launch of Fresh & Easy Neighborhood Markets, a new store concept from Europe's Tesco.
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