SATURN'S ENTIRE $300 MILLION ACCOUNT GOES TO GOODBY

Major Blow to Incumbent Publicis & Hal Riney

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SAN FRANCISCO (AdAge.com) -- General Motors Corp.'s Saturn Corp. has awarded its entire estimated $300 million advertising account to Omnicom Group's Goodby, Silverstein & Partners, San Francisco.

Goodby had been in the pitch for the anticipated $100 million-plus Ion launch next fall, but was awarded the entire account, executives familiar with the situation said.

Major victory
The win is a major victory for Goodby, which long has been interested in adding another car account since parting ways in 1998 with Porsche after a five-year relationship. The agency will continue to work with American Isuzu Motors, owned in part by GM.

The move is a major blow to incumbent Publicis Groupe's Publicis & Hal Riney, San Francisco.

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review included GM roster shops Bcom3 Group's D'Arcy Masius Benton Bowles, Troy, Mich., and Interpublic Group of Cos.' McCann-Erickson Worldwide, New York; and independent agency Wieden & Kennedy, Portland, Ore.

New Ion
The fall launch of the new Ion small car will replace Saturn's mainstay S-Series.

Jeff Goodby and Rich Silverstein, the agency's co-chairmen, worked with Hal Riney early in their careers and broke away from Ogilvy & Mather when Mr. Riney headed that office. Mr. Riney subsequently won the Saturn account in 1990 after setting up his own independent shop.

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