SC Johnson Consolidates Media Planning with Omnicom's PHD

Had Been Divided Between PHD and WPP's Maxus

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SC Johnson, the marketer of global brands including Pledge and Ziploc, has consolidated global media planning with Omnicom Group's PHD, the company said.

The planning business was previously split between WPP's Maxus and PHD.

"In the course of renewing contracts with our advertising agencies, we have made a decision to have one global media planning agency, which will be PhD," a spokeswoman said in an email. "We are currently working on a transition timeline. We anticipate completing the transition by spring."

Maxus continues to handle SC Johnson media buying, the spokeswoman said.

The change follows the Racine, Wisc.-based company's recent shift toward Omnicom's EnergyBBDO, which picked up brands including Windex and Drano from WPP's Ogilvy & Mather in 2014.

PHD and Maxus have worked for SC Johnson since 2011, when the company named them to take over media and tapped Ogilvy and BBDO to assume creative duties on its account, which had been handled for more than 50 years by Interpublic's FCB.

SC Johnson spent $228 million on domestic measured media in 2013, according to Kantar Media's last full year of available spending data.

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