SCOTTS NAMES MEDIAEDGE:CIA FOR MEDIA

Duties Include Buying and Planning

By Published on .

NEW YORK (AdAge.com) -- The Scotts Co. selected WPP Group's Mediaedge:cia to handle media planning and buying, following a review, the marketer said today.

The decision reunites the Marysville,

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Ohio-based maker of lawn and garden-care consumer products and the media communications company. Scotts had earlier worked with Mediaedge:cia and WPP sibling Y&R Advertising before the account went to the Wolf Group, New York, for planning, and independent RJ Palmer, New York, for buying.

Wolf Group will continues to handle creative duties for the marketer.

Scotts would not discuss billings on the account. According to TNS Media Intelligence/CMR, Scotts spent $53 million in measured media in 2002. From January to August ofthis year, spending was $73 million. Executives familiar with the company's plans expect spending to increase to $100 million in 2004.

Participants in the review, which was launched in late Sept., were not disclosed.

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