In the running are Omnicom Group shops DDB Worldwide, Dallas and Chicago, and Goodby, Silverstein & Partners, San Francisco; Interpublic Group of Cos.' Mullen, Boston; and Publicis Groupe's Publicis in the West, Seattle.
Winner to be decided next month
Eliminated from the review were Omnicom's GSD&M, Austin, Texas; Havas' Arnold Worldwide, Boston; WPP Group's Berlin Cameron/Red Cell, New York, and independent Ground Zero, Los Angeles.
The incumbent was Launch Partnership, Dallas, owned by Temerlin McClain.
Match.com, one of the leading paid online personals sites, competes in the hot Web category with Yahoo! Personals, Kiss.com, Date.com and Lavalife.com. Match allows visitors to its site a sneak-peek at personals, but then requires subscription fees to gain more information.
In July, the service launched a $6.5 million, six-month-long TV campaign featuring individuals who met their mates on the site.
"It's a great time to put the pedal to the metal," said Tim Sullivan, president of Match.com. "There are a number of healthy, growing, profitable dot-com models."