Marcus Thomas also handles Goodyear's Kelly tires.
Goodyear plans sharply higher ad spending, between $10 million and $30 million a year, for Dunlop, said people familiar with the review. Dunlop had been getting about $1 million a year in ad support in recent years, it was said.
Four undisclosed agencies are pitching. Goodyear declined to identify them or disclose ad spending plans.