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Ad Spending to Increase Dramatically for Brand

Published on .

NEW YORK (AdAge.com) -- Goodyear Tire & Rubber Co. is conducting a global review for its Dunlop Tires ad account, now handled by Marcus Thomas, Beachwood, Ohio.

Marcus Thomas also handles Goodyear's Kelly tires.

Goodyear plans sharply higher ad spending, between $10 million and $30 million a year, for Dunlop, said people familiar with the review. Dunlop had been getting about $1 million a year in ad support in recent years, it was said.

Contenders reportedly include Bcom3 Group's Bartle Bogle Hegarty, New York and London; 180, Amsterdam; and WPP Group's Y&R Advertising, New York. Y&R denied it was in the pitch.

Four undisclosed agencies are pitching. Goodyear declined to identify them or disclose ad spending plans.

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