Sid Lee, which also has an office in Amsterdam, previously launched a campaign for the new Adidas Originals Denim by Diesel collection and created the atelier retail store concept in New York and Berlin.
As global creative agency for the Adidas Originals brand, the agency will be tasked with handling a variety of marketing duties including advertising, branding, retail design, and experiential and interactive communications, as well as developing a global platform for Adidas Originals to be rolled out across the U.S., Europe and Asia, Sid Lee said in a statement.
Measured media spending for the line was unavailable on TNS Media Intelligence. Representatives for the incumbent agency handling the account, 180, did not immediately return calls.
"For the Adidas Originals brand we wanted to tap into Sid Lee's progressive approach that has taken integration to a new level by seamlessly managing all possible contact points with consumers," Hermann Deininger, chief marketing officer of Adidas Sport Style, said in a statement. "Sid Lee rejects boundaries between disciplines and assembles multi-disciplinary teams to a groundbreaking extent. This holistic approach is what we need in order to connect with consumers in the ever-evolving post-advertising marketplace."
Other Sid Lee accounts include Red Bull and MGM Mirage.