HAL RAINEY MAY GET SIEBEL AD WORK
TBWA/Chiat/Day Lost Account After Only Two Months
Siebel, which makes customer service software, had been with Publicis Groupe's Publicis & Hal Riney, San Francisco, since the spring of 2001. The Riney work featured a cowboy riding in a beautifully photographed scene, with the tagline "Good service is good business."
Last week, however, Siebel reported to Wall Street that revenue was lagging and would not meet expectations.
A Riney spokesman said the agency would not defend the account in the review.
Siebel had not returned a request for comment by press time.
Contenders for the account include San Francisco-based McCann-Erickson Worldwide, part of Interpublic Group of Cos.; Grant, Scott & Hurley; Kirshenbaum Bond & Partners West; Godfrey Q. & Partners; and DDB Worldwide, part of Omnicom Group, executives said.
Siebel spent $12.5 million in measured media in 2002, and $3 million for the first quarter of 2003, according to TNS Media Intelligence/CMR
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Tobi Elkin contributed to this report.