SILTANEN/KEEHN GETS FRESH-MEX CHAIN'S AD ACCOUNT

To Handle Broadcast Creative for Rubio's

By Published on .

SAN FRANCISCO (AdAge.com) -- Rubio's Fresh Mexican Grill today named independent shop Siltanen/Keehn, El Segundo, Calif., agency for broadcast creative.

In addition, the casual dining chain named San Francisco shop Tesser its agency for merchandising, branding, graphic and environmental design.

The chain's previous agency was

Related Stories:
RESTAURANT CHAIN RUBIO'S OPENS REVIEW
Seeks Agency for Broadcast Account After Parting With Grey
Grey Global Group's Grey Worldwide, Los Angeles, which resigned the account, saying the account was not economically viable. Spending is expected to be in the range of $1 million to $3 million.

Rubio's, with some 140 restaurants in Arizona, California, Colorado, Nevada, Oregon and Utah, plans to beef up its marinated grilled chicken and steak products, as well expand its HealthMex menu.

Siltanen/Keehn also handles advertising for West Coast pizza chain Round Table Pizza. The shop this week picked up a second account, Spectrum Health Clubs, El Segundo, with a budget of less than $1 million.

Most Popular