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To Handle Broadcast Creative for Rubio's

By Published on .

SAN FRANCISCO (AdAge.com) -- Rubio's Fresh Mexican Grill today named independent shop Siltanen/Keehn, El Segundo, Calif., agency for broadcast creative.

In addition, the casual dining chain named San Francisco shop Tesser its agency for merchandising, branding, graphic and environmental design.

The chain's previous agency was

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Grey Global Group's Grey Worldwide, Los Angeles, which resigned the account, saying the account was not economically viable. Spending is expected to be in the range of $1 million to $3 million.

Rubio's, with some 140 restaurants in Arizona, California, Colorado, Nevada, Oregon and Utah, plans to beef up its marinated grilled chicken and steak products, as well expand its HealthMex menu.

Siltanen/Keehn also handles advertising for West Coast pizza chain Round Table Pizza. The shop this week picked up a second account, Spectrum Health Clubs, El Segundo, with a budget of less than $1 million.

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