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SIRIUS RADIO ACCOUNT LANDS AT CRISPIN

Incumbent Was McCann-Erickson

Published on .

NEW YORK (AdAge.com) -- Sirius Satellite Radio awarded MDC Communications Corp.-backed Crispin Porter Bogusky, Miami,
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its integrated advertising account after an informal review.

Sirius and Crispin declined comment. Spending was not disclosed.

Interpublic Group of Cos.' McCann-Erickson Worldwide, New York, was the incumbent.

Sirius' only advertising to date has been a direct-response TV spot from McCann relationship-marketing unit MRM Partners Worldwide, New York.

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