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SOFTWARE MAKER TAPS Y&R

Sibling Agencies Wunderman, Mediaedge:Cia Join Account

By Published on .

SAN FRANCISCO (AdAge.com) -- Y&R Advertising, San Francisco, said it was awarded software marketer Vignette Corp.'s $10 million to $13 million global account.

The agency pitched for the account jointly with WPP Group siblings Wunderman and Mediaedge:CIA.

Y&R edged out a

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second finalist, OgilvyOne, New York, also part of WPP. Other contenders were Havas' Arnold Worldwide, and Interpublic Group of Cos.' Mullen, both Boston.

Vignette is an Austin, Texas-based marketer of content management software. Its previous agency was LB Works, a unit of Bcom3 Group's Leo Burnett Group USA.

Consultant Peter Mitchell, Dallas, handled the pitch.

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