SOFTWARE MAKER TAPS Y&R

Sibling Agencies Wunderman, Mediaedge:Cia Join Account

By Published on .

Most Popular
SAN FRANCISCO (AdAge.com) -- Y&R Advertising, San Francisco, said it was awarded software marketer Vignette Corp.'s $10 million to $13 million global account.

The agency pitched for the account jointly with WPP Group siblings Wunderman and Mediaedge:CIA.

Y&R edged out a

Related Stories:
VIGNETTE NARROWS REVIEW TO TWO
WPP Shops Y&R, OgilvyOne Move to Next Round
second finalist, OgilvyOne, New York, also part of WPP. Other contenders were Havas' Arnold Worldwide, and Interpublic Group of Cos.' Mullen, both Boston.

Vignette is an Austin, Texas-based marketer of content management software. Its previous agency was LB Works, a unit of Bcom3 Group's Leo Burnett Group USA.

Consultant Peter Mitchell, Dallas, handled the pitch.