Billings are estimated at $10 million to $15 million.
Hampton Mills is a six-month-old company with headquarters in Far Hills, N.J. VP-Marketing John Susskind said Hampton Mills was created by people with experience in food products.
The company plans to introduce a line of drinks starting with Robin.
DiMassimo will create the strategic platform for the brand, the naming architecture, its graphic identity, product design, point-of-sale materials and brand advertising.
LIME, the public relations arm of Kirshenbaum Bond & Partners, New York, will handle all non-traditional marketing, media relations, promotions, trade relations, guerrilla and event marketing.
The business was awarded without a review.