STANLEY STEEMER TAPS YOUNG & LARAMORE

Indianapolis Agency Wins $12 Million Creative Ad Account

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CHICAGO (AdAge.com) -- Carpet cleaning outfit Stanley Steemer International, Dublin, Ohio, awarded creative advertising duties for its estimated $12 million account to Young & Laramore, Indianapolis, following a months-long review, the agency said.

The independent shop won the national and regional creative assignments over finalists Cramer-Krasselt, Milwaukee, Hanft Byrne Raboy & Partners, New York, and Carton Donofrio Partners, Baltimore.

National creative incumbent Holcomb Gallagher Adams, of Columbus, Ohio, pulled out of the review before the final round.

Regional shop Loomis Agency, Dallas, will continue handling franchisee media buying. National media planning and buying remains at Empower MediaMarketing, Cincinnati.

New creative is expected to break in spring 2003. Stanley Steemer spent $12 million in measured media in 2001, according to Taylor Nelson Sofres' CMR.