STAPLES NARROWS AD ACCOUNT REVIEW TO FOUR

Arnold, Fallon, J. Walter Thompson, McCann Vie for Broadcast Account

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NEW YORK (AdAge.com) -- Office products retailer Staples selected four finalists in its review for its TV creative account.

Four agencies will make presentations:

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Havas's Arnold Worldwide, Boston, and the New York offices of Publicis Groupe's Fallon, WPP Group's J. Walter Thompson and Interpublic Group of Cos.' McCann Erickson Worldwide.

Staples split in April with Omnicom Group's Martin/Williams, Minneapolis, its agency of almost two years. Martin/Williams won the Staples account in July 2002 and broke its first campaign, with the tagline "It's that easy," in early 2003, replacing Cliff Freeman & Partners' award-winning "Yeah, we got that" effort.

Select Resources International, Santa Monica, Calif., is handling the review, which is expect to wrap up in late July. Grey Global Group's MediaCom, New York, retains the media portion of the account.

Staples spent $56.6 million on TV advertising last year, according to TNS Media Intelligence/CMR.

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