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STAPLES NARROWS SEARCH

Four Advance in Estimated $70 Million Review

By Published on .

SAN FRANCISCO (AdAge.com) -- Staples has named four finalists in its review for its estimated $71 million advertising account.

The shops moving on are Interpublic Group of Cos. agencies Carmichael Lynch, Minneapolis, and Martin Agency, Richmond, Va.; Omnicom Group's Martin/Williams, Minneapolis; and independent Wieden & Kennedy, executives

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familiar with the situation said.

Select Resources International, West Hollywood, Calif., is the consultant handling the review. A decision is expected by July.

The Framingham, Mass.-based office supply retailer laid the cornerstone of its brand during an eight-year relationship with Cliff Freeman & Partners, New York, which developed a quirky and humorous ad campaign tagged "Yeah, we've got that."

Cliff Freeman declined to participate in the review.

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