STARCOM MEDIAVEST DROPS OUT OF AOL MEDIA REVIEW

Confirms $300 Million Account Would Create a Conflict

By Published on .

NEW YORK (AdAge.com) -- America Online today said Starcom MediaVest Group, Chicago, withdrew from its $300 million offline media review Feb. 6.

Disney conflict
A spokeswoman for Starcom MediaVest Group

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Carat, Starcom MediaVest, Initiative Advance
said, "The management decided to withdraw from AOL's new-business pitch. Having mapped out the future contact environment for AOL, we felt the future of this business in this space may be in direct conflict with Disney, a client we have served for many years. We wish AOL much success."

The Starcom unit of Starcom MediaVest Group, which is part of Publicis Groupe, pitched AOL and counts Disney as a major client.

Two left
The two remaining contenders in AOL's offline media review, which began in October, are Interpublic Group of Cos.' Initiative Media, the incumbent, and Aegis Group's Carat.

Boston-based consultancy Pile & Co. is conducting the review. Carat and Initiative are set to present to the marketer tomorrow.

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