"Applebee's has experienced tremendous growth in recent years, and we want to ensure our leadership position," John Cywinski, chief marketing officer for Applebee's, said in a release. "As our business goals escalate, and the ever-changing media landscape becomes more complex, we wanted a partner capable of helping us achieve unprecedented results.”
There was no review.
By placing the business with Starcom, Applebee's has consolidated all its marketing agencies in Chicago. Interpublic's Foote Cone & Belding handles advertising and WPP Group's Wunderman handles promotion.
Applebee's, a casual dining chain, is based in Overland Park, Kan.