STARCOM WINS LUXOTTICA RETAIL'S MEDIA ACCOUNT

Beat out PHD, Universal McCann for Business

By Published on .

CHICAGO (Adage.com) -- Luxottica Retail has selected Starcom USA, Chicago, as its media agency, the company said today.
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Contenders
Starcom, a Chicago-based unit of Publicis Groupe’s Starcom MediaVest Group, beat out Omnicom Group’s PHD and Interpublic Group of Cos.’ Universal McCann, both New York, for the business.

Luxottica Retail, which owns LensCrafters, Pearle Vision and Sunglass Hut, is the U.S. retail arm of Italian eyeglasses maker Luxottica Group. The company spent $62 million on measured media in 2004, according to TNS Media Intelligence.

The incumbent was Omnicom’s OMD, New York. It did not defend.

Creative account
DDB Worldwide, Chicago, last week won creative duties for Luxottica Retail’s LensCrafters unit. The Omnicom agency beat Havas’ Arnold, Boston, and Publicis’ Kaplan Thaler Group, New York.

Boston consultancy Pile and Co. handled the review.

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