STARLINK GETS GATEWAY MEDIA ACCOUNT

Work Includes Broadcast and Print

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NEW YORK (AdAge.com) -- Gateway awarded its media business to StarLink, a division of Publicis Groupe's Starcom MediaVest Group, according to the media agency.

Interpublic Group of Cos.' Initiative Media was the incumbent. StarLink won the account without a review.

Publicis connection
Last month, Gateway selected sibling

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Publicis agencies Leo Burnett, LBWorks, iLeo and Frankel to handle creative advertising, retail and direct marketing, respectively, in an undisclosed creative pitch.

The move to StarLink instead of Starcom avoids a conflict with the latter's Sun Microsystems business.

StarLink will handle broadcast and print media. Halogen Direct, also a division of Starcom MediaVest, will handle the direct advertising, and StarLink y Mas, a unit of StarLink, will handle multicultural media.

Poway, Calif.-based Gateway spent $145 million in measured media through November 2002, according to Taylor Nelson Sofres' CMR.

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