Centric Communications Founded by Former FCB Execs

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NEW YORK ( -- The British Virgin Islands has awarded its $5 million to $7 million creative account to Centric Communications, New York, the island's Office of Tourism in Tortola said.

Centric Communications is an advertising and public relations agency formed last month by former Foote, Cone & Belding Worldwide executives Hal Rossiter, now Centric's president, and Catherine VanKampen. The British Virgin Islands account, which had been at FCB, New York, for the past several years, shifted without a review.

Prior relationship
Mr. Rossiter had the British Virgin Islands account in his portfolio when he left FCB three years ago. More recently, Ms. VanKampen was working on the account for FCB before joining Centric. So far, the account is the only one the agency has, Mr. Rossiter said.

A spokesman for FCB, part of the Interpublic Group of Cos., said: "We enjoyed our relationship with British Virgin Islands. Both parties recognized it wasn't in our best interests for us to continue. It was such a small account."

The British Virgin Islands consist of a group of small islands that include Tortola, Virgin Gorda, Anegada, Jost Van Dyke, Salt Island and the privately owned Peter Island.

New campaign expected
Keith Dawson, of the islands' tourism office in Tortola, said he expects a new campaign soon, but did not offer a timetable. It is also not known if the tagline of the current campaign, "Nature's Little Secrets," will remain.