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STARZ TAPS TBWA FOR $40 MILLION ACCOUNT

Win Ends Months-Long Review

By Published on .

NEW YORK (AdAge.com) -- Starz Encore Group LLC, Englewood, Colo., a subsidiary of Liberty Media Corp., has tapped Omnicom Group's TBWA/Chiat/Day, San Francisco, to handle its $40 million advertising account.

TBWA/Chiat/Day beat out Interpublic Group of Cos.' McCann Erickson, New York, after a months-long review.

The incumbent on the account, Richards Group, Dallas, did not participate in the review.

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