Steffan Postaer to Lead Creative at Gyro, San Francisco

Chicago-Agency Vet Will Co-Run the Office

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Chicago-agency veteran Steffan Postaer has been named exec creative director at business-to-business and consumer-marketing firm Gyro's San Francisco office. He will run it jointly with office President Robert Ray.

Steffan Postaer
Steffan Postaer

Mr. Postaer was most recently chairman-chief creative officer at Euro RSCG, Chicago. Jason Peterson was named the office's chief creative in November 2010. Mr. Postaer, who had been with the agency six years, stayed on as chairman until January 2011.

He had also spent more than 15 years at Publicis Groupe 's Leo Burnett, where he was perhaps best known for his work on the Altoids "Curiously strong" campaign. After Burnett, he led creative at the now-defunct LBWorks, Leo Burnett's B-to-B division, before joining Euro RSCG.

"Steffan is further proof that Gyro has become a talent magnet for people who are interested in ideas, not bureaucracy," Christoph Becker, global CEO-chief creative officer, said in a statement. "He is a proven creative leader with the drive to help us continue to build and succeed."

"I look forward to being a partner, collaborator and new business driver for the agency," Mr. Postaer said in the statement. "Gyro wants and deserves to get to the next level, and I look forward to helping them get there."

Gyro, which resulted from the 2009 merger of Gyro International and HSR Business to Business, is No. 50 in the Ad Age DataCenter world's largest agency companies ranking. It had about $128 million of revenue in 2010, about $88.7 million of that in the U.S.

The agency, with about 600 employees in 17 offices in nine countries, counts Audi, FedEx, L'Oreal and Virgin Atlantic as clients. Clients of the San Francisco office include Hewlett-Packard Printing and Ryder Trucks.