STERLING JEWELERS PUTS MEDIA WORK AT OMD

Sibling Stern Advertising to Continue With Creative

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NEW YORK (AdAge.com) -- Sterling Jewelers, Akron, Ohio, consolidated its $80 million buying and planning account with Omnicom Group's OMD, New York.

OMD already handled the marketer's broadcast buying business. The media assignment had been split with Omnicom sibling agency Stern Advertising, Cleveland, which continues to handle creative, said executives at the agencies.

Sterling operates chains Kay Jewelers and Jareds Gallery of Jewelry.

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