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STICKY GREY LANDS FRONTIER AIRLINES ACCOUNT

New National Campaign Expected Early Next Year

By Published on .

NEW YORK (AdAge.com) -- Frontier Airlines, which will begin placing live TV aboard its flights starting in November, has tapped Sticky Grey, New York, as its first advertising agency.

The carrier spent $9 million

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in measured media in 2001, according Taylor Nelson Sofres' CMR. The Denver-based airline said it expects to launch a new national campaign early next year.

Sticky Grey is a division of Grey Global Group's Grey Worldwide. Some 55 shops initially bid for the business.

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