AT LEAST 11 AGENCIES MAKE FIRST CUT FOR SUBARU REVIEW
Second Cut Scheduled for Mid-July
AD AGENCIES RESPOND TO SUBARU REVIEW QUERY
Automaker Readies Request for Proposals for $150 Million Account
SUBARU NAMES CONSULTANT FOR AGENCY SEARCH
AAR to Handle Review for $150 Million Account
SUBARU OF AMERICA EYES ALTERNATE AD AGENCIES
Denies Review but Says Incumbent Agency Will Be Included
Among those believed to have survived are two Omnicom Group agencies, DDB Worldwide, New York, and GSD&M, Austin, Texas; WPP Group's Berlin Cameron, New York; and Interpublic Group of Cos.' Foote Cone & Belding, New York, McCann Erickson, New York, and Hill Holliday Connors Cosmopulos, Boston and New York.
Those agencies declined to comment.
Among those believed to have been cut are: Interpublic's Avrett Free & Ginsberg, New York; Omnicom's Martin Williams, Minneapolis; and independents Bernstein Rein, Kansas City, Mo.; Eisner Communications, Baltimore; and DeVito Verdi, New York.
All declined comment.
Subaru has said the account's creative incumbent, Interpublic's TM Advertising, Dallas, is defending.
The media buying portion of the account, handled by Universal McCann, New York, is not in review.
Previous reports indicated that as many as 11 agencies had survived an initial cut by the automaker, but the tally is now believed to be closer to 20.
The consultant conducting the search, AAR Partners, New York, did not return calls by press time.
Subaru of America is headquartered in Cherry Hills, N.J.