The three finalists named last week by
Added to review
Added to the review are WPP Group's Berlin Cameron/Red Cell, New York, and Interpublic's McCann Erickson, New York.
Interpublic's TM Advertising, Irving, Texas, the incumbent, said last week it wasn't participating in the review. Subaru had said TM would defend the account when the review started in May.
AAR released a list of three finalists July 22, but by the next day said the marketer called the list "not complete." A Subaru spokesman said the automaker's brass needed "to do more research" before compiling a list of finalists.
The auto brand, best known for its all-wheel-drive wagons, wants to move upmarket and expand its buyer base. Subaru spent $168 million in measured media last year, according to TNS Media Intelligence/CMR.
The media account, held by Interpublic's Universal McCann, New York, isn't in review.