SUBWAY MAKES AGENCY SEARCH OFFICIAL

Names Consultant Two Months After Split With Fallon

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CHICAGO (AdAge.com) -- Two months after parting with its advertising agency, sandwich chain Subway today officialy placed the creative portion of its $250 million ad account into review, the company announced.

Consultant named
Subway's Franchisee Advertising Fund Trust

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named Joanne Davis Consulting, New York, to handle the search.

Boston-based McCarthy Mambro Bertino, which has been working for Subway on an interim basis, will participate in the review.

Many of the agencies that participated in the marketer's closely watched review last year are expected to be included in the closed process, said executives close to the review. The assignment includes global strategic planning and creative advertising development.

Fallon split
Subway parted with Publicis Groupe's Fallon Worldwide in May, citing a disagreement over the direction of the company's advertising.

Fallon won the account in July 2003, beating finalist Goodby, Silverstein & Partners, San Francisco, part of Omnicom Group. Other contenders in that review included McCarthy Mambro; independent Wieden & Kennedy, Portland, Ore.; Interpublic Group of Cos.' Deutsch, New York; and an undisclosed unit of Grey Global Group. The previous incumbent, Havas' Euro RSCG, New York, pulled out of the review before the finals.

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