SUN HEARS PITCHES FOR CREATIVE PROJECT

Review Comes as Marketing Suite Reorganizes

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NEW YORK (AdAge.com) -- Amid a marketing reorganization, Sun Microsystems is in the final stages of reviewing presentations from three agencies for a creative project, executives familiar with the situation said.

The agencies in the review are Sun's creative agency, WPP Group's J. Walter Thompson/Tonic, San Francisco; independent Leagas Delaney, also San Francisco; and Publicis Groupe's Fallon Worldwide, Minneapolis, the executives said.

$100 million account
Sun's global advertising account is estimated at $100 million. It was not known whether the pitches are for a new assignment or existing business. A decision is expected as early as next week.

A Sun spokeswoman did

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not return a call by press time, and a Sun advertising executive declined to comment.

Sun, a provider of network servers and software, has been hit hard during the tech recession, though on July 19 it reported gains after four quarters of losses. The company posted fiscal fourth-quarter net earnings of $20 million, up 10% from the same period a year ago; revenue for the quarter, which ended June 30, was $3.4 billion, down from $3.9 billion for the year-earlier period, though its revenue grew 10% compared to the third quarter.

Sun has tried to move its business into new markets such as life sciences and pharmaceuticals.

Resignations
The company has experienced a high degree of turbulence in the executive suite: Ed Zander, president and chief operating officer; Mike Lehman, chief financial officer; and Masood Jabbar, executive vice president of global sales, each stepped down recently.

Mark Tolliver was named executive vice president of marketing and strategy and chief strategic officer for Sun. Scott Kraft, formerly a partner with the Sterling Group, San Francisco, was recently appointed to a marketing position reporting to Mr. Tolliver.

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