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Incumbent JWT & Tonic to Defend Account

By Published on .

A correction has been made in this story. See below for details.

NEW YORK (AdAge.com) -- Sun Microsystems said the interactive portion of its advertising business is in review.

WPP Group's JWT & Tonic, San Francisco, the incumbent, will pitch to keep the business with the help of sibling digital@jwt. Other agencies, all based in San Francisco, contending for the assignment are Aegis Group's Carat Interactive; SF Interactive; Bcom3 Group shops Starcom IP and Novo/Giant Step; and Grey Global Group's Beyond Interactive and Grey Direct.

A decision is expected

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Global Assignment Estimated at $60 Million
by the end of June. Scott Anderson, Sun's director of e-marketing and Web publications, is coordinating the review. Billings were not disclosed.

Sun is looking for an agency to oversee customer e-mail marketing programs, database and customer relationship management activities, and online branding, advertising and sponsorship.

JWT & Tonic also handles the remainder of Sun's account. Bcom3 Group's Starcom, Chicago, recently won the marketer's $100 million global media buying and planning business.

The marketer of Web software and services spent $37.4 million in measured media in the U.S. in 2001, according to Taylor Nelson Sofres' CMR.

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CORRECTION: An earlier version of this story incorrectly reported that Grey Interactive was participating in the review. In fact, Beyond Interactive has teamed with Grey Direct.

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