SUZUKI DEALER ACCOUNTS SHIFT TO COLBY

Dentsu-Owned Agency Handles National Advertising

By Published on .

DETROIT (AdAge.com) -- American Suzuki Motor Corp. said it will consolidate regional dealer ad spending at its national agency, Dentsu's Colby & Partners, Santa Monica, Calif.

More than a dozen small agencies now handle the business. Colby confirmed the win.

The dealer groups spent an estimated $94 million in measured media last year and $54 million this year through August, according to TNS Media Intelligence/CMR.

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