Swarovski Picks MPG for Media Duties

Havas Agency to Handle the Business in North America, Southeast Asia

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NEW YORK (AdAge.com) -- Havas-owned MPG has been awarded international media planning and buying duties for Swarovski after a competitive review. More specifically, MPG will handle media activities for the Austrian-based crystal producer in North America and Southeast Asia.

MPG referred all calls to the client, which could not be reached for comment. According to TNS Media Intelligence, Swarovski spent $11.8 million on media in 2007.