Leagas Delaney, Leopold Ketel to Make Presentations Next Month

By Published on .

SAN FRANCISCO (AdAge.com) -- Perry Ellis International's Jantzen sportswear division, getting ready to take on category leader Wamco Group's Speedo, has narrowed the review for its advertising account to two West Coast agencies.

Jantzen, based in Portland, Ore., will hear pitches next month from Leagas Delaney, San Francisco, and Leopold Ketel, Portland, Ore., said Brian Murphy, director of marketing.

The advertising budget has not yet been set, but initial efforts are expected to center on print.

Perry Ellis in March acquired Jantzen from VF Corp. The 92-year-old Jantzen brand will be expanded to include sportswear and accessories beyond men's and women's swimsuits. Next year, the company also plans to introduce a golf line.

Most Popular