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AT&T CONSOLIDATES CONSUMER ACCOUNT WITH Y&R

FCB Had Handled Account Since 1994

By Published on .

NEW YORK (AdAge.com) -- AT&T Corp.'s AT&T consumer advertising account is consolidating at WPP Group's Y&R Advertising, New York.

The telecommunication company's consumer business had been split between Y&R and Interpublic Group of Cos.' Foote, Cone & Belding, New York.

FCB handled the "1-800-CALL-ATT" account, directory assistance work and some competitive analysis for the consumer account. The agency will retain the AT&T business advertising account.

"We elected not to renew the contract of FCB, which expires Dec. 31," said Mark Siegel, a AT&T consumer spokesman. FCB had the account since 1994. The decison was made earlier this month without a review.

Y&R, which does corporate brand work for AT&T Corp., now holds all the AT&T consumer ad business.

"What this is about is wanting to focus our resources on a single agency so we can take a truly integrated approach to the marketplace," Mr. Siegel said.

AT&T spent nearly $400 million in measured media in the U.S. for its consumer advertising, according to Taylor Nelson Sofres' CMR.

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