AT&T Moves B-to-B Account to DDB, Chicago

Billings Estimated at $120 Million

By Published on .

CHICAGO (AdAge.com) -- AT&T has shifted its business-to-business account to Omnicom Group's DDB, Chicago, from sibling agencies Rogers Townsend, St. Louis, and BBDO, New York.

Billings on the account are estimated at $120 million.

"This greatly strengthens our B-to-B credentials and is important for our long-term growth," agency President Rick Carpenter said in a memo to staff.

The agency, which handles creative duties for the likes of Anheuser-Busch, McDonald's and State Farm, has been in a lengthy new-business dry spell. And the pursuit of a major B-to-B account is evidence that it is looking beyond its traditional areas of expertise in packaged food, beverages and financial services in an attempt to remedy that.

The agency's only current B-to-B client is Emerson Electric.
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