Published reports peg the account at $10 million, although the chain spent just under $2 million in measured media in 2002, according to TNS Media Intelligence/CMR.
Dallas-based consultant Mitchell & McCue handled the review for the 120-unit chain. The search was launched after incumbent McGarrah/Jessee, Austin, Texas, resigned to handle the $10 million account for Whataburger. Contenders in the review were not revealed.
Media Rare Co., Pflugerville, Texas, handles media for the chain.
Taco Cabana is based in San Antonio, Texas.