TAG HEUER KEEPS TBWA/PARIS ON GLOBAL ACCOUNT

New Campaign Expected to Launch Next Year

By Published on .

SAN FRANCISCO (AdAge.com) -- High-end watch maker TAG Heuer SA has retained its worldwide account with Omnicom Group's TBWA/Paris.

Other agencies competing in the pitch included Omnicom sibling BBDO Worldwide, Havas Advertising's Euro RSCG, WPP Group's Y&R Advertising and Lolita Italia, Milan, and Simko, Geneva.

A new campaign is expected to launch next year.

Billings were undisclosed.

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