Taylor to Take Wheel at GM Planworks

Longtime Starcom MediaVest Exec Returns to Former Agency, Replacing Donlin

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DETROIT (AdAge.com) -- Ken Taylor will return to Publicis Groupe's GM Planworks for another tour of duty -- this time at the top of the dedicated shop for General Motors Corp.

Starcom MediaVest Group has tapped Mr. Taylor to succeed Dennis Donlin on April 1 as general manager and president of GM Planworks, a spokeswoman for Starcom MediaVest confirmed.

Mr. Taylor is exec VP-group client leader at sibling Starcom USA, Chicago, responsible for running the agency's Kellogg and Lego accounts and steering strategies for both.

His prior position at GM Planworks was senior VP-managing director, and he was part of the team that helped form the agency dedicated to buying and planning for GM's $3 billion annual media budget. Before moving to Detroit, Mr. Taylor managed the start-up of Starcom's Los Angeles office and also served a stint at Leo Burnett's Hong Kong office, helping McDonald's expand into China.

Career spent at one agency
Mr. Taylor, who grew up in the Chicago suburbs, has spent his entire career at the same agency. After college he joined Leo Burnett's media department (now Starcom) in Chicago as a media estimator/coordinator on the Phillip Morris, United Airlines and Dean Witter accounts. He moved up the ladder to media buyer/planner, then media supervisor on Reebok and other accounts, and then assistant media director on the Procter & Gamble and McDonald's accounts. His team won a Cannes media Lion for Kellogg's Special K brand.

Mr. Taylor couldn't be reached for comment. Mr. Donlin is leaving the agency April 1.