AdAge.com reported on Feb. 15 that AXA was expected to announce it hired TBWA/Chiat/Day. Previously, AdAge.com had reported AXA narrowed its review to TBWA and McCarthy Mambro Bertino, Boston.
TBWA Worldwide
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Mr. Johnson would not comment further.
But people close to the situation said a sticking point between TBWA and AXA is in the wording of the contract.
TBWA is still in the running for the account.
In a one paragraph press release, TBWA said AXA is still considering "multiple agencies."
An AXA spokesman could not be reached by press time.