NEW YORK (AdAge.com) -- Toymaker Leapfrog Enterprises and its creative agency, TBWA/Chiat/Day, Playa Del Rey, Calif., are parting ways after just over two years.
The reasons for the split -- and whether the toymaker is on the hunt for a new creative shop -- weren't immediately clear. A spokeswoman for the marketer didn't return calls, while a TBWA spokesman would say only, "We've mutually agreed to part ways."
The Omnicom Group agency and Emeryville, Calif.-based marketer have worked together since August 2006.
Leapfrog, which sells its electronic learning toys in 35 countries, spent an estimated $25 million on marketing last year. Advertising expenses in the third quarter of 2008 increased 14% to $15 million to support the launch of new products. The company posted a profit of $24 million last quarter, an improvement over the same period last year, when Leapfrog posted a $10 million loss.
Despite the battered economy and sagging retail sector, Leapfrog remains optimistic: "We have a strong portfolio of products, clean inventories, a healthy balance sheet and plenty of liquidity to weather the economic storm," Chief Financial Officer Bill Chiasson said last month.