TBWA WINS $160 MILLION NEXTEL ACCOUNT

Media Review Still Pending

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NEW YORK (AdAge.com) -- Nextel Communications has selected TBWA/Chiat/Day, New York, to handle its $160 million advertising account, executives familiar with the situation said.

The decision was announced to the agency in New York today, one person said.

The telecom giant last week narrowed

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its creative search to TBWA, part of Omnicom Group, and Havas' Arnold Worldwide, Boston. The review was handled by Roth Associates, New York.

Media review pending
A review of the company's media business is down to Publicis Groupe's Starcom, Omnicom's PHD, Havas' Media Planning Group and the incumbent, Interpublic Group of Cos.' Initiative Media.

The creative incumbent was Interpublic's Mullen, of Wenham, Mass., and Winston-Salem, N.C. Nextel was Mullen's biggest client.

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Hillary Chura and Lisa Sanders contributed to this report.

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