DDB was aligned with Leagas Delaney, London, which shared creative duties on Adidas with 180 for the past nine years. Leagas Delaney is now out, as is BBDO Worldwide, another
TBWA declined comment through spokesman Jeremy Miller.
Adidas America in Beaverton, Ore., referred calls to parent company Adidas-Salomon AG in Germany, and the corporate headquarters in Herzogenaurach could not be reached for comment.
The review was generally seen as less a creative change than one to consolidate Adidas' many agency tentacles.
Neither 180 nor Leagas Delaney had a global presence, which forced Adidas to work with almost two dozen agencies on various projects.