Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

TD Ameritrade Moves Media Account to MediaVest

Agency's Second Major Win in Recent Weeks

By Published on .

NEW YORK (AdAge.com) -- Online broker TD Ameritrade is shifting its $157 million media account to Publicis Groupe's MediaVest from WPP Group's Mediaedge:cia.

The Omaha, Neb.-based marketer named MediaVest its media agency of record effective immediately. The agency will handle, among other things, strategic planning and buying duties.

"MediaVest's consumer-centric approach to planning, coupled with a superior buying capability, played an important role in our decision," Robert Haverback, VP-brand management and advertising, said in a statement.

WPP's OgilvyOne continues to handle creative duties, and Neo@Ogilvy continues to handle digital advertising efforts. Karsh Hagan, meanwhile, handles both creative and media duties on TD Ameritrade's institutional business.

Ameritrade in 2007 spent $157 million on domestic measured media, according to TNS Media Intelligence.

The win is the second big one for the agency in a matter of weeks; it was recently awarded a new global media assignment for drug maker Schering-Plough worth at least $226 million in spending domestically.
Most Popular