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Last Print Ads Appeared in Fall 2001

By Published on .

SAN FRANCISCO (AdAge.com) -- Iomega Corp., San Diego, has opened a review for an agency for an estimated $5 million account, said people familiar with the matter.

The Wolfe Group/TPG, Los Angeles, is handling the review. Nearly a dozen agencies are believed to be participating.

Iomega markets portable data drives and storage devices. Its last round of print advertising ran in the fall of 2001 and was handled by Power Creative, St. Louis.

Last year, Iomega moved an estimated $35 million account to Publicis Groupe's Publicis/Dialogue, Salt Lake City, from sibling Publicis & Hal Riney, San Francisco.

Iomega did not return calls.

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