The Wolfe Group/TPG, Los Angeles, is handling the review. Nearly a dozen agencies are believed to be participating.
Iomega markets portable data drives and storage devices. Its last round of print advertising ran in the fall of 2001 and was handled by Power Creative, St. Louis.
Last year, Iomega moved an estimated $35 million account to Publicis Groupe's Publicis/Dialogue, Salt Lake City, from sibling Publicis & Hal Riney, San Francisco.
Iomega did not return calls.