Terminix Moves Account to Publicis

Agency Beats Out GSD&M's Idea City for Pest-Control Marketer's Creative

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NEW YORK (AdAge.com) -- Publicis Groupe's Publicis, Dallas, has won the creative ad account for pest-control company Terminix, according to executives familiar with the review.
Terminix spent $19.3 million on measured media in 2006 and $14.7 million in the first half of 2007.
Terminix spent $19.3 million on measured media in 2006 and $14.7 million in the first half of 2007.

The final round saw Publicis face off against Omnicom Group's GSD&M's Idea City, Austin, Texas. "We wish Publicis well," a GSD&M spokeswoman said. Publicis referred calls to the marketer, which did not return calls by press time.

Incumbent Stone Ward
The incumbent, independent Stone Ward, Little Rock, Ark., which had the account for nearly 10 years, did not participate in the review. The agency will, however, continue to provide interactive marketing and internal branding services, said Stone Ward's president, Millie Ward.

Terminix's account move follows a round of restructuring changes at the company, which saw New York-based leveraged buyout firm Clayton Dubilier & Rice this summer complete a $5.5 billion deal to acquire the exterminator's parent, Downers Grove, Ill.-based ServiceMaster, as well as the installation in 2006 of a new chief marketing officer at Terminix, Brad Cumings.

The Memphis, Tenn.-based marketer spent $19.3 million on measured media in 2006 and $14.7 million in the first half of 2007, according to TNS Media Intelligence. Terminix operates in 14 countries worldwide, serving 4.1 million customers through 864 service locations.

Rival pest-control company Orkin last month shifted its $15.4 million account to Richards Group, Dallas, from its longtime agency, WPP Group's JWT, Atlanta.
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