TIC TAC MARKETER FERRERO OPENS REVIEW

McCann Was Incumbent on $20 Million Account

By Published on .

SAN FRANCISCO (AdAge.com) -- Ferrero USA, a privately held confectionary company that markets Tic Tac and Rocher chocolates, has begun a review for the creative portion of its estimated $20 million account.

Consultant Select Resources International,

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which is conducting the review, said the account's incumbent, Interpublic Group of Cos.' McCann-Erickson Worldwide, New York, parted with Ferrero due to a conflict and will not participate in the review.

Regional agency sought
Ferrero, headquartered in Somerset, N.J., is looking for an agency from the New York-New Jersey-Connecticut area, Boston or Philadelphia. A shortlist will be announced in January with a decision expected in March.

A separate media review is expected to be conducted later.

Ferrero spent $15.2 million on Tic Tac and $18.6 million on Rocher in 2002, according to TNS Media Intelligence/CMR. The 2002 total for the company, which also sells Nutella chocolate spread and other products, was $34.6 million.

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