Consultant Select Resources International,
Regional agency sought
Ferrero, headquartered in Somerset, N.J., is looking for an agency from the New York-New Jersey-Connecticut area, Boston or Philadelphia. A shortlist will be announced in January with a decision expected in March.
A separate media review is expected to be conducted later.
Ferrero spent $15.2 million on Tic Tac and $18.6 million on Rocher in 2002, according to TNS Media Intelligence/CMR. The 2002 total for the company, which also sells Nutella chocolate spread and other products, was $34.6 million.