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Tiffany & Co. Names Ogilvy Global Creative Agency of Record

Creative Agency Search Started in October

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Credit: Flickr/TheNails

Luxury jewelry retailer Tiffany & Co. has named Ogilvy & Mather Worldwide as its global creative agency of record.

The brand began an agency search last October, saying it wanted help from an external agency "in addition to our internal marketing department."

Ark Advisors in New York managed the review process. The other agencies involved were TBWA Paris and BBDO, according to people familiar with the situation.

Ogilvy & Mather will provide "brand positioning and advertising support" including print, digital, video and out of home.

Ogilvy will tap into its global resources to handle the account, with creative and strategic hubs in the agency's New York and Paris offices. "Tiffany is one of the most renowned luxury brands in the world," Ogilvy Chief Marketing Officer Lauren Crampsie said in a statement. "We know this was an incredibly important decision for them and we are honored to be selected as their trusted marketing partner."

The brand is expected to introduce a campaign in the fall.

Tiffany Senior VP-Chief Marketing Officer Caroline Naggiar said in a statement that the company was "impressed by Ogilvy's experience in luxury, creative approach to solving consumer challenges in a new era of brand building, and proven ability to implement integrated campaigns across the globe."

From January to November 2013, Tiffany & Co. spent just over $36 million on measured media, according to Kantar Media.

The brand is known for its lofty positioning in the jewelry industry and fiercely protects its designs and intellectual property. It recently appointed a new lead design director, Francesca Amfitheatrof.

For the third quarter of 2013, the retailer reported a 50% bump in earnings to $95 million -- with worldwide revenue rising 7% to $911 million. The company will report its fourth quarter and full-year results on Mar. 21.

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