The move follows the marketer's announcement
But following the appointment of Carol Yang as vice president for global marketing, the company said it changed its focus and sought an agency of record.
The marketer said the new ad campaign, to include advertising, point of sale and branding efforts, is slated to break this fall. Billings were not disclosed.
The maker of casual shoes, boots and outerwear spent $11 million on measured media, according to TNS Media Intelligence/CMR, a slight increase over the previous year's spending of $10.6 million.
Timberland is headquartered in Stratham, N.H.