TIMEX NARROWS REVIEW FOR $6 MILLION ACCOUNT

Incumbent Was Fallon

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BOSTON (AdAge.com) -- Timex Corp. has narrowed the field of agencies participating in its $6 million review.

Those invited to present in mid-November are the New York-based offices of Bartle Bogle Hegarty, partly owned by Publicis Groupe; WPP Group's Berlin Cameron/Red Cell; Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos; independent Kirshenbaum Bond & Partners; and MDC Communications Corp.'s Margeotes Fertitta & Partners, along with Boston independent Modernista and Interpublic's Mullen, Wenham, Mass.

Finalists are expected

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to be selected in mid-November, with a final decision one month later.

Publicis' Fallon Worldwide, Minneapolis, had handled the watchmaker's account for 16 years until the end of September.

Pile and Co. is supervising the review. Timex is headquartered in Middlebury, Conn.

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