@TMOSPHERE PICKS UP MORE FRITO-LAY ONLINE WORK

Digital Account Is For ePloid.com Customer Loyalty Site

By Published on .

NEW YORK (AdAge.com) -- PepsiCo's Frito-Lay, Plano, Texas, has awarded the account for its ePloids.com online loyalty program to @tmosphere, the digital arm of Omnicom Group's BBDO Worldwide, New York.

The decision, which stemmed from a formal review including other unnamed agencies, follows @tmosphere's recent win of online responsibilities for Frito-Lay's Doritos brand.

Billings were

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not disclosed.

The ePloids program offers points on children's and teens' brands including Cheetos, Doritos, Go Snacks and Planet Lunch that can be redeemed for merchandise online.

Cammie Dunaway, Frito-Lay VP-general manager for children and teens marketing, had said previously that the snack marketer was starting to revamp the online auction for a relaunch during the back half of the year.

"We want to do more with it," she said.

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